KPN
Arbeidsmarktcommunicatie
KPN is a leading telecommunications company in the Netherlands. The tight labor market makes finding suitable staff for the KPN stores a challenge. The large number of vacancies creates a lot of competition. Reading a long vacancy text is becoming less and less attractive, especially for the younger target group. A TikTok video is fun to watch, especially if it has a catchy beat.
And with great success, the video has gotten over 2M views, and 500+ new candidates applied for the job!
Always on content
Ongoing concepts for Emma Sleep's Instagram channel. Building a strategy to inform and position Emma Sleep as a sleep expert.
Trending audio
One of the tool to reach an audience on TikTok is by using trending audio. This last TikTok shows how you will receive a warm welcome on your first day at a store employee KPN.
Services
Concept creative, Directing on set
Year
2022
Audio boost
The campaign is built on the principles of TikTok: sound first. To create more reach we created several TikToks. We showed young people, the target group recognizes itself in. Just so you can see: a green KPN shirt looks good on everyone!