Emma Sleep, an award-winning mattress brand and sleep expert, is targeting a new audience: gamers. In four different levels and game worlds, the products are highlighted in a playful manner. We placed the beds in AI-generated worlds that resemble our favourite games. The copy ‘Ontwaak onverslaanbaar’ stems from their own slogan: ‘Ontwaak op je best’. With the gaming campaign and being unbeatable after a good night’s sleep, the slogan fits perfectly.

Read more about the campaign on Emerce.